<aside> 🌐 A step-by-step guide to create landing pages that convert

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In the digital age, a captivating and optimized landing page is the key to success for businesses and marketers. It's your virtual storefront, the first impression that can make or break conversions.

This step-by-step guide is here to help! Whether you're a seasoned marketer or a beginner, our guide provides you with the expert knowledge and practical examples you need to create stunning landing pages that drive results.

The structure

Above the fold - you earn the customer’s attention

<aside> 🧭 Navbar. Logo and Navigation links are here.

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<aside> 🦸 Hero. The main section at the top of the page, which includes your header, subheader, and image.

1. Hero - Header

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<aside> #️⃣ Social proof. Logos of press coverage or your customers.

• Is a collage of logos showing off your press coverage or your most well-known customers, or you can state how many customers you have. </aside>

<aside> ▶️ Call-to-action

• Your signup button and a concise incentive to click it. </aside>

Below the fold - you earn the sale.

<aside> 👉 Features and objections.

• ****In this section you’re going to complete your product’s sales pitch. </aside>

<aside> ⁉️ (FAQ)

• There’s going to be features and objections you want to mention that don’t fit above, and here is your chance to do that. </aside>

<aside> ▶️ Repeat your CTA

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<aside> 👣 Footer. Miscellaneous links.

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After your landing page is done, get some feedback on your page

You can do that by asking these 2 types of reviewers:

• People not in your market

  Learn how appealing and comprehensible your copy is to those who aren’t familiar with your product or market.

  Do you give them enough context to want to know more? There are those at the edge of your market who’d become customers if they better understood why they should be.